Everyone: The Rebrand of the Rebrand

What has shifted in the visual language and philosophy in the delivery of a rebrand?

Monday, October 19, 12 noon–1:30 PM [PDT]
EVERYONE Case Study with Susan Griffin-Black and Gloria Kondrup

Monday, October 26, 12 noon–1:30 PM [PDT]
Office Hours with Jose Caballer and Jose Silva

Transforming brands and organizations for sustainable impact through rebranding requires tenacity, empathy and vision alongside deep trust in collaboration. Learn the art of the rebrand and its potential for impact from a founder and designer who matched vision and culture with execution and environmental results. Join Susan Griffin-Black (Founder/CO-COB, EO Products), Gloria Kondrup (Professor and Executive Director, HMCT) and alumni guests Jose Caballer and Jeff Silva for an expert interview, moderated Q&A, and post-event office hours on best practice in leading rebranding.

Presented by HMCT and BOLD at ArtCenter.




The HMCT (South Campus) Gallery is free and open to the public. It is accessible when school is in term, seven days a week from 9 AM to 7 PM.

The Storefront Gallery, located within the Center, is also free and open to the public most weekdays from 10 AM to 4 PM. (We advise you to call ahead to make sure the Storefront Gallery is open, 626-396-4343).


950 South Raymond Avenue
Pasadena, California 91105