HMCT offers a menu of sessions centered on shared learning and collaborative making. Combined into a program or selected individually, the activities below introduce teams to typography through presentations, archival material, exhibition visits, and hands-on workshops. Typography becomes a space where creative exploration meets technical problem-solving and structured communication, giving teams a setting to develop ideas together and strengthen collective decision-making.

Presentation: The History of Typography

• Facilitator(s): Lavinia Lascaris, Ximena Amaya

• Duration: 30 minutes

• Price: $350

• Description: An engaging presentation covering the evolution of typography, from its origins to modern-day applications, tailored to provide insights into the impact of typography in design and communication.

Customized Presentation: Typography for Your Industry

• Facilitator(s): Lavinia Lascaris, Ximena Amaya

• Duration: 30 minutes

• Price: $900

• Description: A personalized presentation exploring how typography specifically influences and enhances communication within your company's industry. The session will focus on practical examples and typographic trends relevant to your field. The presentation deck will be shared with the client.

Exhibition Tour

• Facilitator(s): Lavinia Lascaris, Ximena Amaya

• Duration: 45 minutes

• Price: Scaled to fit group size

• Description: A private, guided tour of the current exhibition at the HMCT Gallery, providing exclusive insights into the showcased work and its relation to contemporary typography and design practices.

Presentation: Posters and Books from the Archive

• Facilitator(s): Susan Malmstrom

• Duration: 1 hour

• Price: Scaled to fit group size

• Description: A curated presentation of rare posters, books, and typographic materials from the HMCT Archive, offering a unique look at the history and evolution of graphic design and printmaking.

Workshop: Analog Aesthetics, Hands-On Typography and Layout

• Facilitator(s): Lavinia Lascaris, Ximena Amaya

• Duration: 2 hours

• Price: $70/h per person (or $390 for a group of 6 with $70/h extra per additional person)

• Description: This workshop offers a hands-on approach to designing corporate posters without the need for digital tools. Teams are given design briefs related to their company’s values or products, and they create posters using stencils, markers, and printed type samples. The challenge is to develop impactful designs through layout, composition, and typography principles. Teams will learn the fundamentals of poster design and typography, culminating in a finished product that reflects their brand values. (HMCT can digitize and professionally print the final designs for the company upon request for an additional cost.)

HMCT Design Storms invite companies to bring a focused typographic brief to a team of ArtCenter students working under faculty guidance. The sponsoring organization sets the direction, and a select student team develops the project with scheduled check-ins for feedback. This format allows clients to see typographic thinking applied to their needs while offering students a structured environment to create industry-relevant work.

Reinventing Corporate Branding Through Typography

• Challenge: A company could sponsor a storm focused on reinventing or refreshing their brand’s typography. Teams could propose new typographic treatments for logos, marketing materials, and websites, emphasizing creativity while maintaining the company’s core identity. This could be highly beneficial for corporations looking for fresh perspectives on their branding.

• Output: Typography-based rebranding proposals, with new fonts, logos, and marketing mock-ups.

Data Visualization with Typography

• Challenge: Corporations in industries like finance, tech, or healthcare, where data visualization is key, could sponsor a storm where participants design ways to use typography to clarify complex data sets. Teams could focus on making data more accessible, engaging, and visually appealing through the use of type.

• Output: Infographics, dashboards, and reports that utilize type to enhance the clarity and impact of data.

Typographic Identity for a Corporate Event 

• Challenge: Corporations that host major events, conferences, or trade shows could sponsor a storm where teams create bold, attention-grabbing typographic solutions for event materials—ranging from banners and signage to digital event invitations. The focus would be on using type to generate excitement and represent the company’s vision during high-profile events.

• Output: Event branding packages, including logos, signage, and digital marketing materials.